Online new car-buying platform CarLelo experienced a surge in sales of 150 new cars during the auspicious occasion of Dhanteras and witnessed a 60 per cent increase in digital inquiries during the festive season, a sign of growing inclination toward the ease and convenience of digital interactions throughout the new car buying process.
Millennials have played a substantial role in online booking, constituting 70 per cent of the total buyers from the northern region. CarLelo’s platform is popular with young people as it offers a convenient and seamless way to buy a new car online. Regarding trends in new cars, CarLelo saw the highest demand in the Delhi NCR region, followed by cities like Meerut, Lucknow, Kanpur, and Ambala.
The company has also seen a consistent demand for brands like Maruti Suzuki, Hyundai, Tata Motors, Mahindra, Kia, MG Motors, and Toyota. Among new car buyers, black, blue, and white are the top color choices. Simultaneously, there was a remarkable 50% increase in the demand for SUVs, signifying a preference for spacious and versatile vehicles.
When it comes to fuel choices in the city, 33% of buyers opted for petrol cars, 11% favored diesel, 45% CNG, and 11% electric, illustrating a diverse range of preferences and needs met by CarLelo’s selection. These statistics highlight CarLelo’s ability to cater to a wide array of consumer tastes and preferences, contributing to the company’s success this festive season.